Oysho has ventured onto paradisiacal deserted beaches of coppery sand dotted with charcoal grey rocks for its new summer 14 campaign.
The firm has left behind the city and short breaks to white sand and turquoise sea destinations, opting instead for wilder, bolder designs that are totally at one with nature.
Karmen Pedaru is the model chosen to portray a daring, self-confident woman in harmony with nature, who this summer is eager to get away from it all and rediscover herself on a rocky beach of dark-tone sand.
Featuring garments inspired by the Mediterranean in a host of prints and nautical tones, Oysho’s latest designs include a fabulous choice of maxi dresses, swimsuits and bikinis teamed with all the accessories you could wish for: bracelets, sarong towels and straw baskets are some of this summer’s must-haves.
The campaign reflects a wide variety of tones and hues and a photo shoot that starts with a chilly sunrise on a rugged cliff and ends with a balmy evening with stunning views of the setting sun. Marvel at the sea in splendid solitude, in tune with nature and revelling in each of these garments, designed to make any woman feel comfortable and feminine.
Shot on the island of Fuerteventura, Savage Solitude closes with stunning black and white images that portray an amazing timeless atmosphere.
Oysho has taken on the challenge of depicting a far more real, updated and adult woman in a setting that fully reflects the tone of this campaign. Never before have setting and collection been so in tune, reflecting a sense of simplicity and functionality that are the hallmarks of this brand: hair worn loose and flowing, a dress that looks and feels fabulous and teamed with a bikini that is perfect for wearing anywhere, anytime this summer.
